California

Market Research Analysts and Marketing Specialists Salary in California

BLS Occupational Employment & Wage Statistics · May 2025

Mean Annual
$108,120
+20.8% vs national
Hourly Wage
$51.98
 
10th Percentile
$48,440
Entry level
90th Percentile
$181,600
Senior level
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Salary Range

Market Research Analysts and Marketing Specialists in California earn between $48,440 and $181,600, with a mean of $108,120. The national average for this role is $89,493.

$108,120 mean
10th Percentile$48,44090th Percentile$181,600

How California Compares

LocationMean Salary
California$108,120
National Average$89,493
Massachusetts$108,600
Washington$107,970
District of Columbia$106,270
Delaware$105,940
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Data Source

Bureau of Labor Statistics OEWS, May 2025. California. Hourly wages assume 2,080 hours/year.